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Logic Gate is Hiring Digital Marketing Manager

The role of the Digital Marketing Manager is a highly specialized and outcome-driven position tasked with steering the triumph of pay-per-click (PPC) and paid social media campaigns. Mastery of digital advertising platforms, strategic acumen, and decision-making rooted in data are prerequisites for this role. The Digital Marketing Manager assumes the lead in orchestrating PPC, paid media, and paid social campaigns, fine-tuning performance, and fostering collaboration with cross-functional teams to realize marketing objectives.

Job Role and Responsibility

• Paid Digital Campaigns:

• Develop and execute comprehensive PPC, paid media, and paid social media strategies aligned with overall marketing goals.

• Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategies.

• Identify target audience segments and develop compelling ad messaging and creatives.

• Campaign Development and Execution:

• Create, launch, and manage PPC campaigns across platforms such as Google Ads (Search, Display), Bing Ads, and others.

• Manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.

• Set up and optimize campaign parameters, budgets, bidding strategies, and targeting options to maximize ROI.

• Ensure that ad creatives, landing pages, and tracking are effectively implemented.

• Performance Monitoring and Optimization:

• Analyze campaign performance, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

• Conduct A/B testing on ad creatives, landing pages, and targeting to improve campaign performance.

• Continuously optimize campaigns to achieve cost-efficient results and meet performance objectives.

• Monitor and manage budgets to ensure effective allocation and spending.

• Data Analysis and Reporting:

• Utilize data analytics tools to extract actionable insights and make data-driven decisions.

• Create regular reports on campaign performance, KPIs, and key metrics for stakeholders.

• Present performance results and optimization recommendations to management and cross-functional teams.

• Collaborate with the web development and UX teams to optimize landing pages and user experience for higher conversion rates.

• Implement tracking and attribution solutions to measure the impact of PPC and paid social campaigns on overall website performance and sales funnel.

• Budget Management:

• Develop and manage budgets for PPC and paid social campaigns, ensuring efficient allocation of resources.

• Monitor spending and adjust budgets to optimize campaign performance and achieve targets.

• Industry Knowledge and Innovation:

• Stay up-to-date with industry trends, digital marketing technologies, and best practices.

• Identify and recommend innovative strategies to improve campaign performance and stay ahead of the competition.

Skills Required that will help succeed

• You will ideally have 5-7 years of digital marketing experience, with some experience in a SaaS environment

• proven experience managing integrated marketing programs across digital channel

• A data-driven mentality, with a focus on how to use insights to influence planning and execution

• An ability to work cross-functionally with a variety of creative minds and business stakeholders

• Advanced project management skills with the ability to manage competing deliverables and timelines

• Ability to analyze and enhance best practices, processes and procedures to improve efficiency and effectiveness

• Strong leadership, interpersonal, and collaboration skills

Recruitment Details

Company Name	logicgate
Company Website	https://www.logicgate.com
Job Role	Digital Marketing Manager
Job qualification	Graduation
Work Experience	5 – 7 years
Salary	Best of Industry
Job Location	Remote – United States

Cengage Group is Hiring Senior Strategy Manager

In the dynamic realm of Cengage Work Strategy, the role of Senior Strategy Manager holds paramount importance. Tasked with defining, evaluating, and spearheading pivotal growth initiatives and programs, this position contributes significantly to the overarching growth strategy of Cengage Work, a division boasting revenues exceeding $120 million.

Collaborating within a team of adept strategy professionals, the Senior Strategy Manager shapes the trajectory of Cengage Work, charting a course for bold expansion and development. Emphasizing high-impact projects, this role interfaces closely with senior leadership across Cengage Work and the broader enterprise of Cengage Group.

Operating within a landscape marked by uncertainty, the Senior Strategy Manager thrives on discerning opportunities and mitigating risks amidst imperfect information. Possessing a blend of critical thinking, adept problem-solving skills, and executive-level communication prowess, they navigate ambiguity with finesse and confidence. Moreover, their ability to influence stakeholders across multifaceted teams is instrumental in driving collaborative initiatives forward.

Central to their role is the coordination of initiatives across business units, leveraging insights from key functional specialists and internal stakeholders to analyze industry trends, identify expansion prospects, and mitigate potential threats. Their recommendations serve as guiding beacons, steering Cengage Work towards sustained growth and success.

Job Role and Responsibility

• Identify, define, evaluate and drive key strategic and operational initiatives and support the business developing short-term and long-term growth objectives

• Identify expansion opportunities, understand industry trends and market threats

• Make recommendations and adjust strategy in response to the changing marketing landscape

• Lead transformation and digital growth strategy projects

• Analyze business processes, recommend improvements, and lead change

• Work collaboratively with business unit leadership functional Teams

Skills Required that will help succeed

• 5+ years of professional experience including a minimum of 3 years previous management consulting or corporate strategy experience

• Proven experience delivering large, sophisticated projects and influencing business outcomes

• Ability to influence senior leaders in a highly matrix-based organization in the absence of line authority

• Trusted thought partner with an understanding of how to deliver both personal and team goals

• Strong interpersonal skills and emotional intelligence

• Capacity to work independently or as part of a team with a “get stuff done” mentality

• Ability to self-manage progress with a high degree of accountability

• Highly developed analytical abilities and data savvy

• Excellent written, oral, presentation and facilitation skills

• Ability to travel (~10%) when required

Recruitment Details

Company Name	Cengage
Company Website	https://www.cengage.com
Job Role	Sr Strategy Manager
Job qualification	BACHELOR OF ENGINEERING
Work Experience	5 years
Salary	Best of Industry
Job Location	USA

Renaissance is Hiring Account Executive

Job Role and Responsibility

• Prospect

• Build and drive plans to identify and qualify net growth opportunities through prospecting (in-person and virtual meetings, emails, phone calls, etc.) and campaigns.

• Manage Opportunities

• Manage opportunity pipeline, engage multiple decision makers to ensure communication and consensus through the life of the opportunity and uses networking for openings to increase opportunity value.

• Consultative Solution Sell

• Research and sell solutions aligned to customers’ unique problems and strategic objectives. Lead across the account team and cross functional internal and external partners to develop winning solutions.

• Solution Sell

• Research and sell solutions aligned to customers’ unique problems and strategic objectives. Lead across the account team and cross functional internal and external partners to develop winning solutions.

• Close Business

• Consistently close business that has progressed past needs development and independently develop persuasive presentations to overcome late-stage deal obstacles to win customer confidence and support.

• K-12 Education Competence

•  Possess a deep knowledge of the K-12 education space including public, private, and parochial schools. Strong understanding of K-12 districts and school administrative roles, funding, purchasing habits, policies, practices, trends, and school board oversight.

• Domain Expertise

• Possess strong technical knowledge of common tools and trends in ed-tech space; staying current on probable future policies, practices, and information affecting customer prospects or businesses

• Account Planning

• Drive coordinated as well as personal account planning activities that leverage relationships and account contacts. Build business plans, prioritize efforts with an understanding of account potential and a grasp of competition, funding, policy, regional issues, customer needs and constraints.

• Customer Retention

• Build and maintain customer loyalty and personal connections. Plan and deliver on objectives, ask for references and secure repeat business.

• Strategic Account Planning:

• Develop long-term account plans that will drive strategic growth across territory and secure support of internal and external team members. the day.

Skills Required that will help succeed

• Experience in educational software sales (3+ years) 

• Proficiency in teamwork tools (e.g., Outlook, Teams, etc.) 

• Ability to manage full-cycle opportunities using CRM (e.g. Salesforce, MS Dynamics) 

• Familiarity with relevant legislation and policy for assigned territory

• Experience selling educational assessment and analytics products

• Knowledge of educational market with targeted focus on assessment and instruction tools preferred

• Demonstrated experience creatively solving problems with little structure or historical analogues to work from

Recruitment Details

Company Name	Renaissance
Company Website	https://www.renaissance.com
Job Role	Account Executive
Job qualification	Graduation
Work Experience	3 years
Salary	Best of Industry
Job Location	Remote