Tata Cliq is Hiring Manager- Customer Retention Marketing
Tata Cliq is Hiring Manager- Customer Retention Marketing
Table of Contents
Job Role and Responsibility
- Channel Planning Ownership:
- Manage the entire spectrum of CRM channels including Email, Notification, SMS, WhatsApp, and Browser Notifications, ensuring comprehensive planning and execution.
- Sales Planning Collaboration: Work in conjunction with the Category team to strategize and achieve channel-specific targets for visits, orders, revenue, and conversion rates.
- Content Strategy and Feedback: Collaborate with the Content/Creative team to identify impactful user nudges, providing feedback on successful strategies.
- Calendar Optimization: Plan monthly calendars to align with specific category requirements and optimize for CTRs and Conversions.
- Analytical Insight Generation: Develop and analyze dashboards for campaign optimization, providing insights and accurate reporting for informed decision-making.
- Retention Initiatives: Spearhead initiatives to boost repeat purchases, frequency, order/user ratio, and Customer Lifetime Value through targeted cohort strategies.
- CRM Tech Implementation: Define capabilities and drive implementation of necessary CRM tech for automation and personalization in coordination with the tech team.
- Ownership of Sales Events: Manage and own monthly/quarterly/annual sale events, ensuring maximal revenue and engagement targets through meticulous campaign planning and execution.
Skills Required that will help succeed
- Bachelor’s degree in marketing, Business, or a related field. An MBA is advantageous.
- Proven track record as a Retention Marketing Manager, particularly within the E-commerce and marketplace domains.
- Experience in retention or other CRM marketing activities with hands-on expertise in CRM channel operations (e.g., Clever tap, Mo-Engage, Web Engage).
- Strong analytical skills with proficiency in data-driven decision-making, utilizing tools like Omniture, Google Analytics, and SQL.
- Proficiency in customer segmentation and personalization techniques to deliver targeted and relevant communications.
Recruitment Details
Company Name | Tata Cliq |
Company Website | https://www.tatacliq.com |
Job Role | Manager- Customer Retention Marketing |
Job qualification | Bachelor’s degree |
Work Experience | 3 -5 years |
Salary | Best of Industry |
Job Location | Mumbai |
What does a Manager – Customer Retention Marketing at Tata Cliq do?
A Manager – Customer Retention Marketing at Tata Cliq is responsible for developing and implementing strategies to retain existing customers, increase customer loyalty, and drive repeat purchases through targeted marketing campaigns and initiatives.
What are the primary responsibilities of this role?
Primary responsibilities may include analyzing customer data to identify retention opportunities, developing personalized marketing campaigns and promotions, collaborating with cross-functional teams to execute retention strategies, monitoring campaign performance, and optimizing tactics for maximum effectiveness.
What skills are important for success in this role?
Important skills include proficiency in customer segmentation and targeting, knowledge of marketing automation and CRM platforms, data analysis and interpretation skills, creative thinking, and the ability to collaborate effectively with internal and external stakeholders.
How does one apply for a position as a Manager – Customer Retention Marketing at Tata Cliq in Mumbai?
Interested candidates can usually apply through the Tata Cliq careers website or other job posting platforms. The application process typically involves submitting a resume, cover letter, and possibly completing interviews with hiring managers and marketing leadership.
What sets Tata Cliq apart as a place to work for Managers – Customer Retention Marketing in Mumbai?
Tata Cliq is a leading e-commerce platform, known for its diverse product offerings and customer-focused approach. Managers have the opportunity to work on innovative projects and contribute to the success of a well-established brand in the retail industry.