Cengage Group is Hiring Marketing Manager
Table of Contents
Embark on the odyssey of crafting content as a Marketing Maestro, immersing yourself in the limelight of an extraordinarily visible team. Navigate the intricate labyrinth of savvy marketing prowess, fueled by an unrelenting passion for success. A synergy of collaboration unfolds, where decisions echo in a harmonious chorus, and plans manifest with the symbiotic support of allied functional teams. The linguistic ballet, woven in the fabric of this narrative, beckons for a kaleidoscope of perplexing intricacies, rhythmic bursts, and a cloak of unpredictability. English, the sole conduit for this linguistic symphony, weaves the tale in its multifaceted glory.
Job Role and Responsibility
- Responsible for providing high-quality and timely delivery of marketing assets required for both the PRM and PMF processes to ensure appropriate messaging and value positioning of products in their portfolio.
- Develop fresh, yet comprehensive, sales enablement initiatives and campaigns, to inspire sales teams and provide focus on growth opportunities.
- Build and implement, in collaboration with Sales L&D team, internal training materials for the sales team on key products and capabilities with a focus on needs based, competitive advantages.
- Write, coordinate, monitor and maintain postings of sales tools and communications to our internal playbook.
- Facilitate the execution of subject area focused migrations/sunsets resulting in timely and effective GTM deliverables in strong collaboration with Product Managers and/or Platform Marketing Managers.
- Collaborate with our Customer Marketing Advocacy, and Content and Creative teams to create and use customer stories as effective sales tools (case studies, success stories).
- Lead through influence by collaborating with collaborators on various projects and proactively working to grow the business.
- Owns delivery of tactical execution for discipline-specific thought leadership and/or training events (whether in person or online).
- Respond to all sales product inquiries in a timely manner.
- Complete other duties as assigned by MD/Sr. MD to meet company goals.
Skills Required that will help succeed
- Bachelor’s degree or equivalent experience in marketing, business, communications, or related field.
- Minimum of 2 years of marketing or sales experience.
- Exceptional interpersonal skills; ability to work well with other team members, customers and sales.
- Proficient analytical skills and ability to distill multiple pieces of data into a cohesive, actionable narrative.
- Compelling problem solving-skills with the ability to think critically and make tough decisions based on return on investment.
- Ability to work quickly and juggle multiple priorities while remaining calm under pressure.
- Desire to build and maintain robust understanding of emerging market trends, technologies, and integration strategies.
- Deep understanding of the messaging needs across audiences – both internal and external.
- Strong presentation skills, coupled with effective management and delivery of webinars, training, and live events.
- Energetic presence who can work independently—and with a sense of endless curiosity.
- Excellent writing skills, including strong copyediting skills.
Recruitment Details
| Company Name | Cengage |
| Company Website | https://www.cengagegroup.com |
| Job Role | Marketing Manager |
| Job qualification | Bachelor’s degree |
| Work Experience | 2 years |
| Salary | Best of Industry |
| Job Location | United States |
What does a Marketing Manager at Cengage Group do?
A Marketing Manager at Cengage Group is responsible for developing and executing marketing strategies to promote the company’s products or services, increase brand awareness, and drive customer engagement and acquisition.
What are the primary responsibilities of this role?
Primary responsibilities may include creating marketing plans, conducting market research, identifying target audiences, overseeing advertising campaigns, managing digital marketing channels, and analyzing campaign performance metrics.
How does one apply for a position as a Marketing Manager at Cengage Group in the United States?
Interested candidates can usually apply through the Cengage Group careers website or other job posting platforms. The application process typically involves submitting a resume, completing assessments, and participating in interviews with hiring managers and marketing team members.
