Logic Gate is Hiring Digital Marketing Manager
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The role of the Digital Marketing Manager is a highly specialized and outcome-driven position tasked with steering the triumph of pay-per-click (PPC) and paid social media campaigns. Mastery of digital advertising platforms, strategic acumen, and decision-making rooted in data are prerequisites for this role. The Digital Marketing Manager assumes the lead in orchestrating PPC, paid media, and paid social campaigns, fine-tuning performance, and fostering collaboration with cross-functional teams to realize marketing objectives.
Job Role and Responsibility
- Paid Digital Campaigns:
- Develop and execute comprehensive PPC, paid media, and paid social media strategies aligned with overall marketing goals.
- Conduct keyword research, audience segmentation, and competitor analysis to inform campaign strategies.
- Identify target audience segments and develop compelling ad messaging and creatives.
- Campaign Development and Execution:
- Create, launch, and manage PPC campaigns across platforms such as Google Ads (Search, Display), Bing Ads, and others.
- Manage paid social media campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
- Set up and optimize campaign parameters, budgets, bidding strategies, and targeting options to maximize ROI.
- Ensure that ad creatives, landing pages, and tracking are effectively implemented.
- Performance Monitoring and Optimization:
- Analyze campaign performance, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
- Conduct A/B testing on ad creatives, landing pages, and targeting to improve campaign performance.
- Continuously optimize campaigns to achieve cost-efficient results and meet performance objectives.
- Monitor and manage budgets to ensure effective allocation and spending.
- Data Analysis and Reporting:
- Utilize data analytics tools to extract actionable insights and make data-driven decisions.
- Create regular reports on campaign performance, KPIs, and key metrics for stakeholders.
- Present performance results and optimization recommendations to management and cross-functional teams.
- Collaborate with the web development and UX teams to optimize landing pages and user experience for higher conversion rates.
- Implement tracking and attribution solutions to measure the impact of PPC and paid social campaigns on overall website performance and sales funnel.
- Budget Management:
- Develop and manage budgets for PPC and paid social campaigns, ensuring efficient allocation of resources.
- Monitor spending and adjust budgets to optimize campaign performance and achieve targets.
- Industry Knowledge and Innovation:
- Stay up-to-date with industry trends, digital marketing technologies, and best practices.
- Identify and recommend innovative strategies to improve campaign performance and stay ahead of the competition.
Skills Required that will help succeed
- You will ideally have 5-7 years of digital marketing experience, with some experience in a SaaS environment
- proven experience managing integrated marketing programs across digital channel
- A data-driven mentality, with a focus on how to use insights to influence planning and execution
- An ability to work cross-functionally with a variety of creative minds and business stakeholders
- Advanced project management skills with the ability to manage competing deliverables and timelines
- Ability to analyze and enhance best practices, processes and procedures to improve efficiency and effectiveness
- Strong leadership, interpersonal, and collaboration skills
Recruitment Details
| Company Name | logicgate |
| Company Website | https://www.logicgate.com |
| Job Role | Digital Marketing Manager |
| Job qualification | Graduation |
| Work Experience | 5 – 7 years |
| Salary | Best of Industry |
| Job Location | Remote – United States |
What is the role of a Digital Marketing Manager at Logic Gate?
The role of a Digital Marketing Manager at Logic Gate involves developing and implementing digital marketing strategies to promote the company’s products or services, increase brand awareness, and drive customer engagement.
How can I apply for the Digital Marketing Manager position at Logic Gate?
To apply for the Digital Marketing Manager position at Logic Gate, please visit the company’s official careers website or job board where the position is listed. Follow the application instructions provided, and submit your resume along with any other required documents. The recruitment team at Logic Gate will review your application and contact qualified candidates for further consideration.
