Myntra is Hiring Manager – Brand Marketing
Table of Contents
Job Role and Responsibility
- Field Faliure parts analysis at Plant FA lab. Required testing for defect analysis/simulation. Coordination with various CFTs for analysis & confirmation of root cause. Documentation & approvals for parts receipt and processing.
- Lead the category marketing charter for Myntra working closely with the Head of brand marketing
- Develop and implement comprehensive category marketing strategies (across Footwear, Home, Kids, Beauty, Apparel, Wearables) to drive awareness and consideration leading to user and customer growth for the relevant categories
- Collaborate with the marketing insights team to identify trends, consumer behaviors, and competitive landscape within the assigned category
- Collaborate with cross-functional teams to identify business priorities and align marketing initiatives to drive mutually aligned KPIs.
- Create and execute innovative campaigns to promote category-specific products, considering target audience preferences and market dynamics.
- Manage the end-to-end campaign lifecycle, from conceptualization to launch and ongoing sustenance, ensuring brand consistency.
- Analyze and interpret data metrics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
- Foster relationships with key stakeholders, including vendors, retailers, and internal teams, to optimize category performance.
- Monitor and stay updated on industry trends, emerging technologies, and consumer preferences to proactively identify growth opportunities.
- Financial planning to ensure effective allocation of resources for category marketing initiatives
Skills Required that will help succeed
- 3-5 years of post-MBA experience as a Brand Manager or in a similar role, with a focus on category marketing.
- Strong analytical skills and ability to interpret data to drive strategic decisions.
- Excellent communication and interpersonal skills for effective collaboration.
- Creativity and a keen eye for design to ensure compelling marketing materials.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
- Understanding of digital marketing trends and social media platforms.
- Familiarity with market research techniques and tools.
- Results-driven mindset with a focus on achieving measurable outcomes.
- Flexibility to adapt to a dynamic and fast-paced work environment.
Recruitment Details
| Company Name | Myntra |
| Company Website | https://www.myntra.com |
| Job Role | Manager – Brand Marketing |
| Job qualification | MBA |
| Work Experience | 3 -5 years |
| Salary | Best of Industry |
| Job Location | Bengaluru |
What does a Manager – Brand Marketing at Myntra do?
A Manager – Brand Marketing at Myntra is responsible for developing and implementing brand marketing strategies to promote Myntra’s products and services, enhance brand awareness, and drive customer engagement.
What are the primary responsibilities of this role?
Primary responsibilities may include developing brand positioning and messaging, creating marketing campaigns and initiatives, collaborating with cross-functional teams, analyzing market trends and consumer insights, and measuring the effectiveness of marketing efforts.
What skills are important for success in this role?
Important skills include strategic thinking, creativity, strong communication and presentation abilities, project management skills, proficiency in data analysis, and the ability to work effectively in a fast-paced environment.
How does one apply for a position as a Manager – Brand Marketing at Myntra?
Interested candidates can usually apply through the Myntra careers website or other job posting platforms. The application process typically involves submitting a resume, cover letter, and possibly completing interviews with hiring managers and marketing professionals.
